Search engine optimization takes time and money. An agency or consultant is an option if you have short but timely money. If you run out of money, use these tips you can do yourself to boost your site’s organic ratings.
1 Improve Title Tags
See your top-level category pages. My research shows that e-commerce category pages should increase organic search traffic by 32 percent over product pages.
Sometimes a small generally felt the change to the title tag can make a big difference, especially if your e-commerce platform generates default posts based on the labels in your classification and the name of the website. This can lead to title tags such as “Men – [Your Website]”.
Do your title tags make sense? Can you make them more specific or relevant? For example, adding “shoes” to the above title tag may change the general perception: “Men’s shoes – [your website].”
2 Keyword Research
- A sound SEO program relies on keyword research:
- Know the words/phrases and title of real searchers,
- Decide which keywords to target,
- Measure demand for your products.
Marketers tend to use vocabulary in their industry and brand. Don’t assume you know what customers want and how they look – do research.
The best keyword tools give demand scores for each theme. Even if you need an active Google Advertising campaign to get the most useful data, Google Keyword Designer is a free keyword research tool.
Many other quantitative keyword tools require a paid subscription. But some still suggest free keywords without providing data on popularity.
3 Understand your Competition
Identify your organic search competitors – not necessarily websites that sell specific products and services, but information websites and large retailers that compete for the same phrase. Wikipedia, Vogue Magazine, and Amazon are your competitors if you find a place on the search results page. Ask yourself:
What do they do best in organic search?
What content themes do you not include?
How do they set up their website to target valuable keywords?
How do they contact shop owners?
Also, study their reviews and social media activities to identify product or site information that can enhance your own offerings and user experience.
4 Map keywords
Map the keywords on every page of your website to find out what customers want and the search phrases they use.
Make a spreadsheet of all the critical pages of your website navigation and map the unique primary and secondary words for each of them. Create new pages for non-assigned high-value keywords.
Use long-tail keyword themes that provide less searching on blog posts, FAQs, and product pages.
5 Optimize your website
With your keyword map in hand, the next step is to activate the SEO page:
Updating page content to include keywords;
Creating new pages (for assigned keywords) with text and, possibly graphics, audio and video;
Launch a rich section of new keywords like blog or education portal.
Focus on the relevance of the title themes, meta descriptions, titles, body content – keyword themes used by searchers in the text elements of each page.
6 Produce Content Regularly
Create continuous content to suit your audience. You do not need to delete a new blog post or other content every day. For many e-commerce websites, it is not realistic. Publish exclusive content at least monthly or weekly. Compliance is key.
“Content” does not have to be text only. Use illustrations, product photos, how-to videos, or any other content that helps shop owners. Giving value is essential. If the content is a necessity or does not connect your customers and candidates, you have wasted your time and their time.
7 Increase the connecting parts
Connectivity fairness is the number of high-quality, up-to-date relevant websites that connect with you. The two main factors in organic grading are relational fairness and contextual relevance. Integration, link acquisition, and content marketing will naturally increase your link shares.
Content marketing for SEO includes creating, saying, and posting articles, videos, and podcasts that people need to share and engage with. As the number of people exposed to content increases, so does the potential for contacts.
On the other hand, the acquisition of links involves:
Identify high-value pages or basically relevant websites;
Find out how to value your content to the owner of that site; and
Reach out directly to request a provision for a link or link, such as a guest position or interview.
Google advises website owners to create powerful websites that users want to tell their friends about. This approach to linking content to SEO Google’s answer is “How do I get more links ethically?” To go
The keyword research in Step 2 above is useful as it gives an idea of the most powerful and best-ranked sites to reach.
8 Build your social media network
Social media enables you to connect with your audience. Feeding those contacts will increase the exposure of your content and therefore increase the likelihood that some will blog about it or join it.
The businesses that customers face through Facebook and Twitter will get the most value. B2B companies generally focus on Twitter and LinkedIn, while Facebook is also a mix.
If you have attractive images, add them to your Instagram or Pinterest list. If you are open to creating videos, use YouTube.
9 Understand analysis
What you cannot measure cannot be optimized. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages need to be optimized and which ones are most effective.
In Google Analytics, go to Acquisition> All Traffic> Channels. Click on “Organic Search” and change the primary dimension to “Landing Page”. Then you can analyze your SEO performance.
However, beware of the “keyword” dimension. An analysis program will not be able to pinpoint the keywords that directed organic search traffic to your site. It can only do so for individual search engine analytics, such as the performance report of the Google search console.
10 Read SEO notes
Study an SEO guide like my SEO How-to series. Other useful and free startup SEO guides include Moss’s “Startup Guide for SEO”, Search Engine Land “SEO Guide” and Google’s “Search Engine Optimization Guide”.
Try two YouTube channels for quick updates on SEO changes: Moss’ “Whiteboard Friday” and “Google Webmaster”.