Suppose you want to rank your webpage with the keyword best mobile phones on google. To achieve this goal, you need to understand the competition for that keyword and optimize SEO on your web page to compete with it.
We need to focus on the more than 200 ranking factors named in Google and create an SEO strategy to compete with that competition. Until Google’s ranking factors change, and they are updated again, we will not to be compete with more competing keywords and less competitive keywords in the same way. You see, there is no point in competing in a high speed car race or a foot bike.
Also, it is easier to get successful results when using an SEO strategy than just optimize the issues related to SEO. An SEO strategy is, as always, a collection of SEO related facts.
What is On-Page SEO
This is where the necessary foundation for SEO success lies. This is how you can identify the search engine optimization that is done on your website. Evidence for this includes keyword research & optimization, content, meta title & description, URL, image optimization and internal links. On-page optimization is considered the ranking factor in Google, but it is not wrong because the content here has the primary influence on deciding whether a website will rank.
What is Off-Page SEO
Off-Page SEO is the key to the success of On-Page SEO. Because doing On-Page, SEO alone does not guarantee success. But the combination of the two is essential to stay high in the google rankings. Backlinks apply to off-page SEO. In other words, the optimization is done outside the website. In my experience, Off-Page SEO is the second most important ranking factor.
Off-page SEO can be used to introduce contextual backlinks, guest post, PBN, blog posting, blog comments, article submission, PR submission, social bookmarks & signals.
This can also be identified as part of On-Page SEO itself but often falls under this category as the website’s technical part. Page loading speed, UX optimization, SSL Certificate (HTTPS), Mobile-friendliness etc. These can be identified as the most necessary factors at present. Because if there are any weaknesses in these sections, it will reduce the front pages’ rank.
Now, we are will talk about some of the significant factors that affect ranking.
When an internet user does a google search for something related to your website, all you need to do is show them your website. This is not something that can be done by guessing the keywords searched here.
It would help if you found the right target audience or keywords that your buyers are searching for in the right way. This way, keyword discovery can be identified as keyword research.
Although there is no specific methodology for keyword research, it can often be seen that this is done in their way based on a lot of commonalities. It is also possible to see famous as well as less popular keyword research strategies.
Doing successful keyword research can be identified as one of the key factors in creating a successful website. In other words, this is a turning point in a successful website.
We can use various keyword research tools to do successful keyword research. Among them are tools that can be used for free as well as paid tools. Free tools often give us limited facilities. You have to pay to use advanced features.
Provide Google with the most relevant, reliable, and useful search results. That is their primary role. Therefore, more attention should be paid to that matter.
Google measures the quality of content based on a several of factors. That means expertise, authoritativeness, and trustworthiness. Google (E, A, T)
By definition, you must have a very high level of knowledge about the content or the subject matter in which you wrote the article in order to write an article approved by Google. But the meaning here is not limited to that.
You need to know how to communicate your knowledge in a way that people can relate to because a lot of experience cannot be understood by the users in retaliation for what they have written. So you need to know what your audience is like. How do you get people to fit it in the right way?
Google’s policy is based on the principle that content is King because Google says that in order to improve the ranking of a website, people should write quality content in the way they like.
How to write expert content?
For this, you need to have a good understanding of what your target audience is searching for. This is something that can be clearly understood through keyword research. Also, you have to get a good understanding of search intent and write content.
In understanding the search intent, we can identify four main types.
1) Informational intent
This means searching for something for the purpose of knowing some kind of information. A person searching for such a keyword can clearly identify that they are searching for a specific question or what they want to know more about.
2) Navigational intent
Here you can find out who is using Google by searching the website in advance.
3) Preferential / Commercial Investigation
This category includes keywords that are used to search for a product, brand or service in order to purchase something in the future. Perhaps these are a comparative exploration of two types. Even things like product reviews, ratings are directly relevant to this.
4) Transactional intent
You can identify someone who is searching for something with the intention of making a purchase. That purchase could be something like a product, service, or subscription. People who search for something like this are looking for action like buying, so they already know what they are looking for, and the main goal may be to find a place to make that purchase.
So you can get a proper understanding of such issues through keyword research. If you do an excellent competitors analysis in keyword research, you can successfully write complete content.
Furthermore, by using a language style that suits the target audience and using things like images and videos that are relevant to the content, you can write content that is people-friendly.
Build up your knowledge by answering the questions that arise in the content in a way that is easy to understand within the content itself. Because sometimes people search only for specific questions, it is more successful in answering them as questions.
Many people reassemble content on the Internet and write content, but it’s hard to call it such a successful method compared to original content that gathers its own knowledge and experience.
I will end this SEO lesson here today. So today, you have learned the following facts
- What is an SEO strategy?
- What is On-Page SEO
- What is Off-Page SEO
- What is Technical SEO
- Keyword Research
Especially from Keyword Research, a major topic in SEO. Ready my Old post of Why is SEO important?
Then we will meet again in an SEO Lesson like this. Good luck to all of you.