What is the backlinks? And What is The Importance of Backlink in 2021 for SEO

This is about backlinks which are a basic part of Search engine optimization (SEO).

A backlink meaning is a link from one website page to another. For example, let’s say an article about your business is published on a major news website and they quote the URL of your website. That’s the backlink that comes to your site. So the quality of the backlinks that are added like this will determine the strength of your website, and you will be able to compare the articles you post with the articles on other websites and where they should end up in the search results. Remember that backlinks are just one thing especially if your content is considered King.

PageRank is the basic name of the algorithm used by Google to rank a website.

Backlinks are one of the main factors influencing the rise of PageRank. Backlinks are, as mentioned earlier, links to our website from other websites.

Thus the links received to our website are considered as a vote we receive. In other words, it’s like a website recommending our website. So this recommendation comes from websites with the highest level of expertise, authority, and trustworthiness which can have a very high impact on improving the ranking of our website. Increasing the number of backlinks means that the ranking will improve and the web traffic to our website will also increase.

We can identify several types of backlinks. Also the quality of those backlinks and the impact they can have on our website will vary depending on the backlink.

Link building refers to the creation or backing of these backlinks. There are many ways to identify backlinks using different strategies.

1. Crawlability

Adding pages to your website on Google or adding your web pages to Google can be called indexing, which can be found in the google search console after adding your website to the google search console. But in order to be indexed, Google needs to know about your website. It’s not just you creating a website.

Google says it will use several methods to search for new websites. The main method of doing that search is crawling. The simple thing to do here is to follow the links that exist in the websites. This is done using a computer program called Google Spider.

This crawling is done after adding your website to the google search console. Also, if you have received a backlink to your newly created website from an indexed website, they will come to your linked web page through that link and search and crawl your other web pages.

Crawlability is a very important thing because no matter how well you search engine optimization, it will not work if Google does not see your web pages. Google has no ability to rank something invisible.

1.1 Reasons why Google crawler may not recognize your website.

The main party that facilitates crawlability is the internal links silo available on the website, so many people do not think much about internal links due to ignorance. But if that happens, it will be a big loss. Having a weak internal links silo greatly reduces crawlability.

If there are no-followed internal links, they will not go through and crawl. Take care of that.

If there are No-indexed pages, they will not crawl, so if you have No-indexed pages, it will also be a problem. In WordPress, this can be done through the SEO plugin.

We can also allow or ban the crawl of the website through a text file called Robots.txt. You can easily use a WordPress plugin for this too.

So if you pay attention to these factors, you will be able to remove the barriers to crawl.

Here are the basics you need to take your website back to the top of Google ranking

2. Page Loading Speed

Speed your WordPress Website in 2021

What do you do if your web browser’s loading icon keeps spinning and loading for a long time as you visit a webpage? Most likely you will go back, or you will close it. The same thing happens if your website takes too long to load. Because people don’t like to wait.

So for this reason Page Speed ​​has become a very important factor nowadays. Google wants your web pages to load faster, and the user experience can be maximized if it loads faster. If there are distances in Page Speed, you will not be able to stay in that position even if you are ranked on the front page. Because if people come to your website and go back immediately, it will do a very bad thing to the website.

You can use various tools to measure page speed and take care of shortcomings. You can use the page insights provided by Google itself. Or you can do this using a site like gtmetrix. All you have to do is put in their website and fix the shortcomings that show up after searching.

Read the my old article how to speed up your website Check it out here : Link

3. Mobile Friendly

Mobile friendly

Nowadays, it is common for users to access a website from different devices, but now is the time when mobile devices are gaining more and more prominence. Meanwhile, most of the searches for some topics already come from mobile devices. So if the mobile friendliness of your website is at a minimum, it will become a major factor in reducing your mobile web traffic. Also, if mobile friendliness is in good condition, it will affect the top ranking.

You can also check your mobile friendliness on Google by visiting the Mobile-Friendly Test webpage.

4. SSL Certificate (HTTPS)

A secure site means that the website’s user information is secure. User safety is one of the topics in focus at Google. Therefore, if you have an idea to create a website today, get the SSL certificate for the domain without thinking twice.

This can be done even through your hosting provider. This is because most hosting providers nowadays offer free SSL. While not a groundbreaking contribution to the genre, SSL impresses with its straightforward powerful style. Also, many online buyers consider SSL as a seal of trust on the website.

5. UX optimization

This is about the experience you give your users on your website. User experience optimization.

At the beginning of the last decade, the ranking of a website was limited to the keywords used several times on the website. But SEO is not something that can be done in today’s Google Updates. So you have to pay more attention to the user if you want to do SEO and build a successful website.

6. Time On Site 

The longer a visitor stays on the website. This is easily done in web pages with content that matches the quality user intent. Content varies depending on how a user engages. Use videos, images and short

Writing content through paragraphs allows you to spend more time on web pages.

7. Pages Per Session

Making a visitor per web page use more web pages. For this, it is necessary to have written more articles on a specific topic. To do that, you need to have a good level of internal links.

8. Bounce Rate

We need to reduce the bounce rate, which is also a good signal about the user experience. For this, it is important to have as many articles as before, with a good internal links structure. Because a visitor does not leave immediately when we have created a website to satisfy their needs.

9. Local SEO

One of the main tasks here is to add details related to your business to Google My Business. It’s clear that the future of business will be Google My Business.

Local SEO is directly important for those who do business. Searching for a keyword has the potential to turn your website visitor into a customer. Because a keyword like “near me” is more likely to show your business details and your website at the top when searching for something relevant to your business in the area where you do business.

I think you got the knowledge of what this backlink today. If you have any questions regarding this please leave a comment.

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